As Snow demonstrates the power of Technology Intelligence to the market, we want to ensure our partner ecosystem is empowered to address the ever-increasing challenges our customers face like swelling costs, impending risk and proof of value – as well as capitalizing on new market opportunities. 

Which is why, this week, we are excited to announce that we’ve officially launched our new and improved Snow Partner Program. Our teams at Snow have put a lot of work, research, feedback and heart into this new program. The program was developed to ensure partners had a modern, merit-based system that would fuel further growth of their businesses as their relationships with Snow deepen. 

Intelligence is at the heart of what we do at Snow. We believe Technology Intelligence – the ability to understand and manage all technology – can bring together vast and disparate amounts of critical technology asset data. When brought together in one unified view, organizations have endless possibilities with the insights gained and value derived. Ultimately, organizations can make better business decisions with Snow.  

Now more than ever, organizations are looking for trusted advisors to help them address their biggest pain points and drive lasting value, as customers are facing new IT complexities and turbulent market conditions. 

At Snow, we have a compelling platform in Snow Atlas, a comprehensive set of products and services and one of the largest databases of software and cloud services information to help customers get the most of their technology asset data.  

We believe partners play a critical role in our work to help global organizations make better decisions and drive positive business outcomes.  

Let us take you through the new Partner Program and why we established the structure the way we have. 

Intelligence by Design: The Snow Partner Program 

To ensure our partners grow and succeed with Snow, we’ve focused our program in several core areas:  

• Value: The new program offers a level playing field for all partners, providing further support and opportunities to ensure value is delivered to joint customers. We are invested in empowering our partners by offering access to new discount structures, training, certifications, sales shadowing opportunities and more. 

In addition, with a new look and extensive new backend capabilities, SnowHow – our new partner portal – will improve partner experience and drive ease of doing business. SnowHow is one centralized place for everything related to Snow (including deal registration, Snow Globe, Snow Academy and Support). 

• Transparency: We believe partners deserve an open and honest dialog with their vendors, which is why we are enabling every partner with real-time information on where they stand in the program, beginning with new Partner Scorecards. Our commitment to transparency will also include new systems to engage in two-way dialogue, so partners know what to expect from Snow and can discover new opportunities to strengthen their business. 

• Rewards: Incentives can be incredibly motivating, but they don’t always address the actions taken at every step of a successful customer experience. We want to change this by introducing a new rewards program which recognizes individuals within partner organizations, providing points not just for connecting Snow with new customers but for advancing a positive customer experience, building market awareness, completing certifications and more.  

• Training and Certifications: Continuous learning and development are essential in our market, which is why we’re making our eLearning portal – Snow Academy – free for all of our partners. We’re also launching a series of new Sales and Pre-Sales content to ensure partners feel confident in delivering Snow solutions to our mutual customers. 

There is so much more that we’ve adapted for our new program to allow our partners to unlock new areas of opportunity for their businesses and better serve customers and the market.  

As Technology Intelligence unlocks new opportunities and insights for our customers, we felt it only fitting that our new and improved Partner Program follow suit. We’re excited to get this program off the ground and look forward to sharing more updates as our partners get familiar with the new model. We consider our partner ecosystem an extension of our teams and feel confident that our new program will create lasting success for our partners, customers and Snow.  

We’re truly a dynamic team that is passionate about propelling our customers to new heights. You can learn more about the new and improved Partner Program here.

The post Bolstering the Foundations for Success with the New and Improved Snow Partner Program appeared first on Snow Software.

Long View recognizes the world is in a constant state of change, and so are the businesses and staff members who use technology. Long View Systems embraces this change in what they do, but not in how they do it. One such change is companies’ massive drive to the cloud. SaaS and subscription software models weren’t new in 2020, but when the global pandemic hit, their uptake significantly increased. With everyone having to work remotely, businesses and their cloud systems had to evolve. While the work-from-anywhere model continues in 2022, the increased costs of remote work and the lasting economic uncertainty of the pandemic are beginning to weigh on businesses. Long View seeks to help these businesses work better by providing certainty in an uncertain world. 

Optimizing software use and costs

Looking through the pandemic lens, software optimization strategies have taken on new levels of value for many companies, and the experts at Long View Systems help their North American clients understand this. The cloud-first subscription context means every month clients are paying for software. It is no longer considered an annual fee, and in many instances, they are paying unnecessarily. Using Snow asset management solutions, Long View Systems helps their customers see the status of their software and cloud services, streamline their licenses and find opportunities for savings on their monthly bill. 

Snow Software solutions provide a fine level of granularity, meaning Long View experts can help clients see meter data like no other solution can.

For starters, when Long View experts start looking into the minutia of how often and for how long a user relies on a particular piece of software — instead of basic run times — IT can make more strategic decisions on who really needs what and adjust accordingly. Entire technology estates can be streamlined with these types of insights. And costs can be reduced efficiently across the organization.

Sarah Morreau, Senior Vice President, Long View Systems 

For Long View, capitalizing on the most useful data in a timely way is always the goal. They support the world’s most dynamic businesses by bringing agility and simplicity to their people, and they provide key insights that deliver on optimization goals and smart cost reduction strategies. These are key elements behind why the partnership between Long View and Snow is so successful. Well-aligned values are another. 

Shared philosophy makes for sound partnership

Both Long View Systems and Snow Software have a customer-first philosophy, making for a lasting partnership. Both organizations work to solve real issues for their customers, saving them money and delivering real value in the most transparent way. They work together to make the world work better.

The best-in-class technology and flexible pricing modules from Snow help empower Long View to customize asset management solutions unique to each client, while also providing exceptional value and exceeding expectations. 

If you would like more information on becoming a Snow partner, check out the Snow Global Partner Program. To contact Long View Systems, please email Engage@lvs1.com.

The post The Power of Long View Systems + Snow Software Reveals Actual Software Use and Optimization Strategies appeared first on Snow Software.

With so many new challenges on the horizon for IT teams, Snow is excited to share we’re beginning a new chapter in our strategic partnership with BMC, a global leader in software solutions for the Autonomous Digital Enterprise. The enhanced partnership will provide our customers with the best outcomes possible and help them address significant issues in their environments as they adjust to hybrid ways of working. We’ve expanded our partnership, delivering a more enhanced product integration and more tightly aligned services to enable our shared customers to remain agile, maintain stability and improve visibility over their environments – no matter where employees are based.

The hybrid work evolution

The new hybrid workplace model presents many unknowns and technical challenges for IT teams. That includes answering initial questions like:

• How will physical office spaces transform?
• What new devices, software, applications or cloud services will be needed?
• How can organizations track what software or applications are being used in a hybrid environment?

Within a constantly changing, complex enterprise infrastructure, having visibility and good data quality to help with decision-making will be the key to long-term success. Customers tell us they need to have a clear understanding of the inner workings of their current IT landscape to make impactful decisions and drive innovation. They need the power to discover all their technology in use and address issues such as application sprawl and rising and uncertain IT costs. With BMC and Snow’s enhanced partnership, customers can not only discover technology but better manage their hardware, software and cloud applications as well.

Our expanded commercial agreement

As a part of Snow and BMC’s new agreement, we’ll be working even more closely to address our joint customers’ needs quickly and seamlessly. With more integrated support and services offered on a global scale, we’ll be able to better guide our customers towards success. This is particularly beneficial to organizations looking for all the benefits of a platform experience. without vendor lock-in, as well as those who want best-in-class SAM data that can elevate their ITSM platform.

Reliable data and visibility drives decision making

Our partnership integrates award-winning technologies offering enhanced coverage across the enterprise, including cloud and on-premises environments. Building a resilient organization starts with seamlessly being able to identify how and where technology investments are being utilized across devices, servers, cloud and SaaS applications. Looking at BMC and Snow’s dashboards, our customers can gain a holistic view of their environments, with unified data to help them make decisions addressing spend challenges, minimizing the potential for audits, maintaining compliance or re-harvesting licenses or seats to take advantage of cost savings.

The intelligence provided by Snow and BMC gives organizations real-time data and visibility to effectively manage costs, reduce time to resolve IT help desk tickets, accelerate digital initiatives and even introduce more automation into IT business processes. But it all hinges on having the right information to drive decision-making.

With Snow’s software asset management and BMC’s IT service management technologies working in concert, customers can meet today’s needs with improved IT operations service availability and reliable data.

See more details about Snow and BMC’s partnership in the full press release.

The post Announcing Snow and BMC's Partnership: Tackling Challenges in a Hybrid World appeared first on Snow Software.

Since the onset of COVID-19 and the preceding months of constant change, I’ve noticed an uplifting constant — our partner ecosystem is teaming up with customers around the world to help them in incredible ways.

I’ve witnessed our Solutions partners working ‘hand-in-hand’ with customers to innovate and do what is needed to help them adjust to this new world. In today’s post, I will share a few examples of the agility and collaboration that has inspired us.

Enabling and empowering remote workforces

Although many organizations can support the shift to remote work, there are many questions still bubbling under the surface, especially when it comes to IT. How strong is your remote workforce’s foundation? How secure is it? What pitfalls should you guard against? And last but not least, how much does it cost? We seem to be at the beginning of a revolution around the future of the workplace, and IT teams have been forced to re-examine their plans. The rush to enable a remote workforce created a significant spike in the use of cloud applications. With the increase in cloud usage, many organizations decided to ramp up their public cloud consumption to help remote employees do their jobs effectively. Collaboration software and the hardware to make remote work more effective have become top priority for IT teams when it comes to budgeting.

But without the proper mix of tools and insights, organizations don’t have the visibility over their technology ecosystem to adjust spend and accommodate their employee’s needs. With Snow, Solutions partners are helping organizations enable and empower remote workforces while simultaneously reducing costs. Through rightsizing and reducing wasted spend on unused cloud, SaaS, and on-premises software, Snow helps organizations save and optimize IT spending.

“As organisations have implemented their Business Continuity Plans to respond to the challenges posed by the COVID19 pandemic, this has caused a significant upwards spike in the level of spend in Public Cloud environments which is forecasted to grow a further 40% growth year-on-year. This growth in cloud consumption has caused a shift from capital to operational expenditure and IT costs are now more transparent.  At a time when cashflow is restricted and the need for customers to “tighten their belts”, Senior stakeholder focus is now shifting towards how to gain control of, and optimise, cloud costs – Our Cloud Investment Management Services have never been in greater demand.”- Dan Krayenbrink, SAM Business Development Manager at Bytes Software Services

Driving cost savings with Software Asset Management

The pandemic has created global economic uncertainty and proactive organizations are preparing for a dry season ahead by identifying areas of immediate cost savings such as, delaying or cancelling new projects and purchases, or reducing or cancelling subscriptions, maintenance and support contracts for existing investments. It is essential to optimize costs and carefully select investments moving forwards to reduce risk.  But supporting a completely remote workforce has created a spike in cloud consumption costs. Solutions partners are relying on SAM, Software Asset Management, to discover all the assets in their environments, streamline and simplify licenses, and ultimately, drive technology cost savings to support this spike.

“With our SAM expertise and the right tools in use, our Softline specialists are helping customers also during the pandemic to reduce their costs for cloud based software and services by 20-40%. Having a strong partner like Snow Software and their innovative technologies at our side is essential to realize these cost savings, e.g. by monitoring and reducing unused software and services, controlling expired subscriptions and optimizing (multi) cloud environments, which is now at the top of IT leaders agendas more than ever in the current climate.” – Robert Härtwig, Director SAM & ITAM Services at Softline Solutions GmbH

Our SAM solution delivers complete visibility of your software estate, including cloud services, and can help you make informed decisions on where you’re at today and what you can do to rightsize your assets. It’s a means to maximizing your resources at a time when cutting unnecessary costs has never been more critical.

Supporting our partners

We want our Solutions partners to continue to be a pillar of stability for our customers as they adjust to this new environment. I’m especially amazed at how our partners and customers are stepping up to the current challenges and using our solutions to drive savings and shape their new IT strategies.

Thanks to the many people behind the scenes across our partners, customers and Snow who are working together to enable business continuity in so many key areas.

The post Collaborating With Solutions Partners to Drive Cost Savings appeared first on Snow Software.